Max Mara: The Italian Fashion House That Changed Women’s Style
The Start Of A Fashion Revolution: Max Mara began in 1951 in Reggio Emilia, Italy, when Achille Maramotti decided to bring something new to women’s fashion. At a time when most clothes were made by hand, Maramotti wanted to use industrial methods to make high-quality, stylish clothes that more women could afford. He named the brand “ Max Mara ” to give it an international sound, combining “Max” for greatness and “Mara” from his own last name.