The Wartime Twist That Changed The Twinkie Forever
The Birth Of A Classic Snack: Twinkies were first introduced in 1930 by the Continental Baking Company. They were created as a simple sponge cake filled with cream, meant to be affordable and easy to produce. At the time, banana-flavored cream was chosen because bananas were popular and widely available. The snack quickly became a hit. Its long shelf life and sweet taste made it appealing during a time when families wanted inexpensive treats.