The Hidden Strength Of Brand Power: How It Shapes Success
Understanding Brand Power: Brand power refers to the influence a brand has in its market. It isn’t just about how popular a brand is, but how it connects with customers. A strong brand creates trust, builds loyalty, and influences purchasing decisions. This power often makes a company stand out, even in competitive industries. For example, brands like Nike or Coca-Cola thrive because they offer more than products, they deliver experiences and emotions.