The Reality Reports

Where The Idea Started: Gary Dahl was a freelance advertising copywriter in California working to pay his bills when inspiration struck in an unexpected place. During an evening at a bar in April 1975, Dahl listened to his friends complain about their troublesome pets. Dogs and cats destroyed furniture, needed constant feeding and walking, required expensive veterinary care, and created messes throughout the house.  Dahl joked that he did not share their problems because his pet was a rock. The comment got laughs around the table, but Dahl recognized something deeper in the humor. He went home that night and began writing an instruction manual for caring for a hypothetical pet rock, detailing all the tricks it could perform like playing dead and staying perfectly still on command.

How Risk-Takers Shaped The American Dream: America's story begins with a massive gamble. When European settlers crossed the Atlantic Ocean, they had no guarantee of success. Many risked everything they owned for a chance at something better.  This willingness to bet on an uncertain future became the foundation of American culture. The entire nation was built by people who chose possibility over safety.

A Humble Beginning: The Early Days Of Newark Nut Company Nuts.com started as the Newark Nut Company in 1929, founded by Sol Braverman. Sol was an immigrant who left school at age 12 to help his family earn a living.  He began by selling freshly roasted peanuts and other foods from a small shop on Mulberry Street in Newark, New Jersey. His goal was simple: support his family and offer quality products to his community.