The Truth About Baby of the Year Contests and How They Really Work
What Parents Need To Know About Popular Baby Contests: Baby contests promising cash prizes and magazine features have become increasingly popular on social media. The Baby of the Year competition, organized by a company called Colossal, is one of the most visible examples. Parents enter their children's photos with hopes of winning $25,000 and being featured in Variety magazine. However, the reality of how these contests work differs significantly from what many families initially expect. Colossal operates as a registered professional fundraiser that has raised over $19 million for various charities in recent years. The Baby of the Year contest specifically benefits Baby2Baby, a legitimate nonprofit organization that provides essential items to children living in poverty. This means donations made through the contest are tax-deductible and do support a real cause.