The Reality Reports

Why Your Brain Loves To Collect: Humans have been collecting objects for thousands of years. From ancient civilizations gathering precious stones to modern people hunting for vintage sneakers, the urge to collect seems built into our nature.  Scientists who study the brain have found that collecting triggers the same reward system that makes us feel good when we eat or spend time with friends.  When collectors find a rare item they've been searching for, their brain releases chemicals that create feelings of joy and satisfaction.

Shopping makes you feel better when you're sad, stressed, or angry. This isn't just something people say, science proves that buying things actually changes how your brain works.  Understanding why this happens can help you make smarter choices about when and how you shop.