The $1.50 Hot Dog Deal That Sparked a Death Threat at Costco
The Famous Food Court Combo That Never Changes Price: Walk into any Costco warehouse today and you'll find the same deal that existed in 1985: a quarter-pound hot dog and refillable soda for just $1.50. This price has remained frozen in time while everything else has gotten more expensive. The story behind this pricing decision involves a dramatic conversation between two company leaders that has become business legend.