Understanding The Modern Approach To Life Insurance Through Digital Platforms
Ethos.com represents a shift in how Americans purchase life insurance by offering a fully digital experience that simplifies the traditional application process. Founded in 2016, this technology-driven platform operates as a licensed insurance agency that connects customers with policies from established carriers like Legal & General America, Ameritas, TruStage, Mutual of Omaha, Protective Life, Banner Life, and John Hancock. Rather than being an insurance company itself, Ethos acts as a marketplace where individuals can compare options and purchase coverage without leaving their homes.