Max Mara: The Italian Fashion House That Changed Women’s Style
At a time when most clothes were made by hand, Maramotti wanted to use industrial methods to make high-quality, stylish clothes that more women could afford.
He named the brand “Max Mara” to give it an international sound, combining “Max” for greatness and “Mara” from his own last name.
Starting with elegant coats inspired by French couture, Max Mara quickly became known for its sharp tailoring and modern style.
The company grew fast, opening new lines and stores around the world. Today, Max Mara is Italy’s largest fashion house, with over 500 stores in 69 countries.
One of the most famous things about Max Mara is its coats. In the 1980s, French designer Anne-Marie Beretta created the 101801 coat, a camel-colored wool and cashmere piece that became a symbol of the brand.
The Manuela coat, made from pure camel hair, also became a classic. These coats are known for their timeless design, quality, and the way they make women feel confident and stylish.
Max Mara didn’t stop with just one line. Over the years, it created more than 30 sub-brands, each with its own style and focus. Some of the most popular are:
Sportmax: Sporty, modern clothes with a focus on innovation and new fabrics.
Marina Rinaldi: Fashion for curvier women, named after Maramotti’s great-grandmother.
Each brand keeps the Max Mara promise of quality and Italian style but offers something unique for different women.
When you shop at Max Mara, whether online or in one of their beautiful stores, you see the care that goes into every piece.
The brand is famous for its attention to detail, from the cut of a coat to the choice of fabric.
Max Mara also supports women in the arts, sponsoring the Max Mara Art Prize for Women and collaborating with museums and artists.
Max Mara has lasted for more than 70 years because it understands what women want: clothes that are stylish, comfortable, and made to last.
Celebrities, royals, and everyday women all wear Max Mara because it helps them look and feel their best.
The company remains family-owned, with Maramotti’s children running the business and keeping his vision alive.
Max Mara’s story shows that combining tradition with innovation can create something truly lasting.
As fashion changes, Max Mara continues to lead by making clothes that never go out of style and by supporting women everywhere.
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