The Rise Of Afro Sheen: How A Hair Product Became A Cultural Symbol
The Birth Of Afro Sheen: A Product For Natural Hair Afro Sheen was introduced in the late 1960s by George E. Johnson Sr., the founder of Johnson Products Company. At the time, most hair care products catered to straightened or chemically treated hair, leaving few options for those who wanted to wear their natural Afro-textured hair. Afro Sheen was designed to moisturize, add shine, and enhance the beauty of natural curls. Johnson, a pioneer in Black-owned businesses, saw a need for hair products that embraced the natural look rather than altering it. As more African Americans began to embrace their natural hair, Afro Sheen became a symbol of self-acceptance and cultural pride. The product was not just about styling, it was about confidence and representation.