What Truly Drives Us To Achieve More
The Shift In Understanding Motivation: For many years, people believed that rewards and punishments were the main forces behind motivation. Pay raises, bonuses, grades, and fear of failure were seen as the strongest drivers of behavior. While these factors can influence short-term effort, research in psychology shows they are not always effective for long-term success. Studies have found that once basic needs such as fair pay and safety are met, other factors become more important. People often perform better and feel more satisfied when they are motivated from within rather than pushed by external rewards alone.