From Medicine Cabinet To Soda Fountain: The Early Pitch Of 7-Up
The Birth Of A New Kind Of Drink: 7-Up was introduced in 1929 during a time when soda companies often promoted their products as health aids. The drink was originally called Bib-Label Lithiated Lemon-Lime Soda. Its creator, Charles Leiper Grigg, believed it could help people feel better after a night of drinking. Early advertising claimed the beverage could ease hangovers and reduce “morning after” headaches. This message fit well with consumer habits of the era, when many people trusted tonics and fizzy drinks for relief.