Japan's Sweet Valentine's Day Reversal: When Women Give Chocolate to Men
How Japan Changed Valentine's Day: Valentine's Day looks different in Japan compared to most other countries. While Western nations see men giving flowers and chocolates to women, Japan flips this tradition completely. Japanese women take charge of gift-giving on February 14th, presenting chocolates to the men in their lives. This custom began in the 1950s when chocolate companies started marketing their products as Valentine's gifts. The campaigns specifically targeted women, suggesting they should give chocolates to men they cared about. The idea caught on quickly and became deeply rooted in Japanese society.