A Viral Movement That Changed The Fight Against ALS
The Rise Of A Global Challenge: In the summer of 2014, a simple social media trend turned into a worldwide fundraising movement. The Ice Bucket Challenge encouraged people to pour a bucket of ice water over their heads, share the video online, and donate to support amyotrophic lateral sclerosis, also known as ALS. Participants also challenged others to do the same, helping the campaign spread quickly. The movement gained support from everyday families, celebrities, athletes, and business leaders. As videos spread across platforms, donations increased at an unexpected pace. What began as a grassroots effort became one of the most successful online fundraising campaigns in history.