A Taste Of Innovation: The Story Of Matua Wines
Matua Wines started in 1974 when brothers Bill and Ross Spence set out to change the New Zealand wine industry.
Their goal was simple: use the best fruit from the best vineyards to make outstanding wine.
At that time, New Zealand wasn’t known for Sauvignon Blanc. But Matua became the first to bottle this now-famous varietal, forever linking New Zealand with crisp, refreshing Sauvignon Blanc.
Today, it’s hard to think about New Zealand wine without mentioning Sauvignon Blanc. Matua’s first bottle in 1974 paved the way for the country’s global reputation.
Their Sauvignon Blanc, especially from the Marlborough region, is celebrated for its tropical fruit and citrus aromas, along with a crisp, lively taste.
Matua also produces other popular wines like Chardonnay, Pinot Gris, Pinot Noir, and Merlot, each grown in regions known for those grapes.
Matua’s dedication to quality hasn’t gone unnoticed. The winery has won many awards, including multiple “Winemaker of the Year” honors for their chief winemaker, Nikolai St George, at New Zealand’s top wine shows.
Their wine ranges include the Regional Range, lighter-alcohol First Frost Sauvignon Blanc, the Lands & Legends Series, and the Single Vineyard Collection, offering something for every wine lover.
Matua is also known for its strong commitment to sustainability. The winery uses environmentally friendly practices like composting, recycling, and reducing water use.
They have a “Towards Zero Waste” program, aiming to eliminate waste from winemaking. For example, Matua recycles safety gear like gloves and masks using special collection boxes, showing their dedication to protecting the environment.
Matua stands out for more than just its wine. The winery uses special “Chill Check” labels with thermographic ink technology.
When the bottle is chilled to the perfect temperature, a snowflake symbol appears, letting you know your wine is ready to enjoy.
This clever label also features a Ta Moko design, a nod to New Zealand’s Māori culture and Matua’s heritage.
The label changes color again as the wine warms, so you can always serve it at its best.
From humble beginnings, Matua has grown into one of New Zealand’s most awarded and respected wineries.
Their focus on quality, sustainability, and innovation has helped shape the way people around the world think about New Zealand wine.
Whether you’re enjoying a glass of their Sauvignon Blanc or exploring their other varietals, Matua offers a taste of New Zealand’s land, culture, and forward-thinking spirit.
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