The Beginning: Two Brothers, One Dream
In 1951, two Dutch brothers, William and Harry
Voortman, started baking cookies in Hamilton, Ontario.
Their family had been bakers in the Netherlands, and after moving to Canada, they wanted to continue that tradition.
At first, they baked bread and cakes, but soon realized that cookies were the best way to connect with local customers.
Building A Business: Hard Work And Family Values
The
Voortman brothers faced many challenges. For the first five years, they sold their cookies to one grocery store at a time.
Eventually, a Canadian grocery chain gave them shelf space, and their business began to grow.
They worked long hours, always focusing on quality and using real ingredients, just like their family did back in Holland.
Growth And Innovation: From Local To International
Voortman’s cookies became popular not just in Canada, but across North America and even in over 70 countries worldwide. Their factory in Burlington, Ontario, produces millions of cookies every day.
The company became known for its variety, offering over 60 types of cookies and wafers, including sugar-free and seasonal products.
Focus On Quality: Real Ingredients, Real Flavor
Voortman has always believed in using real, natural ingredients. In recent years, they made a big change by removing artificial colors, flavors, and high-fructose corn syrup from all their recipes.
This move showed their commitment to healthier snacks and set them apart from other cookie brands.
Changes In Ownership: Keeping The Legacy Alive
Over the years,
Voortman has changed ownership a few times. In 2015, a private equity firm bought a majority stake.
In 2020, Hostess Brands acquired Voortman, and in 2024, Second Nature Brands became the new owner.
Through all these changes, Voortman has stayed true to its roots and continued to focus on quality and tradition.
Why People Love Voortman: A Treat For Everyone Voortman’s success comes from more than just good cookies. They offer something for everyone, including people who want sugar-free options or snacks made with simple ingredients.
Their cookies can be found in supermarkets across North America and beyond, making it easy for families to enjoy a sweet treat together.
Looking Ahead: Voortman’s Recipe For The Future
Voortman’s story is about more than baking. It’s about family, hard work, and staying true to your values.
As the company continues to grow and change, it remains focused on quality, tradition, and bringing people together with delicious cookies.
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