How Boston Proper Empowers Women Over 40 With Style
Founded in 1992 and based in Boca Raton, Florida, the brand started as a catalog business and now operates mainly online, offering a wide range of women’s apparel and accessories.
Boston Proper stands out by creating clothing that is both trendy and age-appropriate, helping women feel confident and comfortable in every stage of life.
Unlike many brands that target younger shoppers, Boston Proper’s mission is to serve women who want to look fashionable and feel empowered as they age.
The company’s designers focus on fit and style that flatter changing bodies, understanding that women over 40 have different needs and preferences than younger customers.
This focus on the customer is so strong that the brand even has a name for its ideal shopper: “Lucy”. Every piece of clothing is designed with Lucy in mind, ensuring it fits well and looks great for her lifestyle.
Boston Proper believes that fashion is about more than just clothes—it’s about confidence and self-expression. The brand encourages women to embrace their age and celebrate their individuality, rather than hide it.
Many women in their 40s and 50s can feel invisible in the fashion world, but Boston Proper aims to change that by offering bold, chic styles that help women stand out.
Whether it’s for work, travel, or special occasions, the brand wants every customer to feel unforgettable when she wears their clothes.
Technology plays a big role in Boston Proper’s success. The company uses digital tools to connect with customers, understand their needs, and improve the shopping experience.
They offer personal styling help, both online and by phone, so women can get advice on building a wardrobe that fits their unique life.
Boston Proper also invests in new systems to make ordering and delivery as smooth as possible, always aiming to make shopping easy and enjoyable for their customers.
Boston Proper continues to grow by listening to its customers and adapting to their changing lives.
The brand is working on new ways to make shopping even more personal, like bringing their sales center in-house and offering real-time feedback for customers.
Their goal is to stay a trusted source for women who want to look and feel their best at any age.
Boston Proper shows that fashion can be empowering, no matter your age.
By focusing on fit, style, and customer connection, the brand helps women over 40 celebrate their confidence and individuality every day.
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