The Sweetly Somber Story Of Ben & Jerry's Flavor Graveyard

A Resting Place For Ice Cream Dreams:  

Nestled behind Ben & Jerry’s factory in Waterbury, Vermont, lies a unique tourist attraction—the Flavor Graveyard. 

This quirky site commemorates discontinued ice cream flavors with granite headstones, each inscribed with humorous epitaphs. 

While most companies quietly phase out unsuccessful products, Ben & Jerry’s celebrates its “dearly de-pinted” flavors in a way that blends humor and nostalgia.

The Origins Of The Graveyard:  

The Flavor Graveyard was established in 1997 with just four flavors: Dastardly Mash, Economic Crunch, Ethan Almond, and Tuskegee Chunk. 

Over the years, it has grown to include more than 40 retired flavors, such as Wavy Gravy and Dublin Mudslide. 

With its colorful markers and poetic tributes, the graveyard offers visitors a lighthearted way to reflect on the brand’s experimental journey.  

Why Flavors Are Laid To Rest:  

Ben & Jerry’s is known for bold and unconventional flavor combinations. However, not every creation resonates with customers. Some flavors fail to sell well, while others are retired to make room for new ideas. 

For instance, Sugar Plum and Oh Pear were among the “not so best sellers” that found their way to the graveyard. Despite their demise, these flavors remain part of the company’s legacy.  

A Tourist Attraction With A Purpose:  

The Flavor Graveyard draws over 350,000 visitors annually, making it a popular stop for ice cream lovers. 

The site not only entertains but also strengthens the emotional connection between the brand and its fans. 

Visitors can reminisce about their favorite discontinued flavors while enjoying a scoop of Ben & Jerry’s current offerings at the nearby factory.  

Can Flavors Be Resurrected:  

Ben & Jerry’s occasionally brings back retired flavors through fan votes or special promotions. For example, Dublin Mudslide was revived in 2022 after a 15-year hiatus. 

This practice keeps hope alive for fans who long to see their favorite flavors return from the graveyard.  

A Unique Way To Celebrate Failure:  

Unlike most companies that shy away from acknowledging product failures, Ben & Jerry’s embraces them with humor and creativity. 

The Flavor Graveyard is a testament to the brand’s willingness to take risks and learn from its missteps. 

It serves as a reminder that even “flops” can leave a lasting impression when handled with authenticity and charm.  

Where Nostalgia Meets Innovation:  

The Flavor Graveyard is more than just a novelty; it’s a celebration of Ben & Jerry’s adventurous spirit and commitment to engaging its fans. 

By turning discontinued flavors into cherished memories, the company has created an experience that delights visitors and keeps its brand story alive.